There was more than one “original” Cobra emblem as installed on Cobras or sold over the counter as accessories.
Information in print is scarce. What can be documented in parts lists or period new car photographs include:
(Quotes indicate wording directly from a Shelby American document.)
"S1CS-19523-A Emblem, Shelby AC Cobra (first winged)" – issued 1962, a “winged” oval as supplied by AC Cars and used mainly on early Cobras completed on the east cost or the UK (counterfeits are available in the restoration market)
"S1CS-19523-B Emblem, AC_Cobra 2 9/16" – issued 1963, a 2 9/16” round part contracted by Mr. Shelby locally and used on most west coast Cobras prior to at least CSX2132, a.k.a. flat head or worm head emblem, it is undocumented but believed a small number of these emblems were included in some induction kits (Webers for example) based reports from people that bought accessories for dealer installation on their new Fords in 1964 (counterfeits are available in the restoration market)
"S1CS-19523- Emblem, AC _Cobra" (the full part number is S1CS-19523-C but the C suffix is missing from the 1965 parts list) – issued 1963, a 2” round part as designed by Mr. Peter Brock for Cobras because of his dislike of the S1CS-19523-B part, it is undocumented but believed a small number of these emblems were included in some induction kits based reports from people that bought accessories for dealer installation on their new Fords in 1964-65 (no known counterfeits are available as of November 2006)
C3RA-14225-A “64/66 ALL 289/427” [“Roadsters”] – a 2” round version FoMoCo commissioned and made by one of their major suppliers. It is currently believed this part became available some time in 1966 as it is not mentioned in Shelby’s May 1965 parts book. (many different counterfeits are available in the restoration market)
Also interesting is that FoMoCo and SAI advertisements printed / published prior to about the beginning of 1966 show pictures or artistic renditions of the S1CS-C 2" part. An educated guess is that the C3RA-14225-A was developed by FoMoCo to fill the volume needed for sale in "Cobra Kits" starting in early 1966. The emblems were included by 1966 in and as part of a variety of over-the-counter "Cobra kits" and a pair of emblems was the "Medallion [kit] C3RA-19D531-A". As far as I have documented the C3RA-19D531-A "kit" was only included as part of larger "Cobra Kits" and not sold individually; a pair came in a package without any identification other that the universal Cobra Kit identification decal. Individual emblems were available as service parts under their C3RA-14225-A number. FoMoCo and SAI sold or supplied the C3RA-A parts in large quantities apparently, not the 100 sets a year like Cobra production, based on availability today. Another educated guess is that C3RA-A emblems started being used in 1966 Cobra 427 production as soon as the supply of S1CS-C 2" parts ran out, some unrestored 427 Cobras still wear faded C3RA-A emblems.
Shelby's company also offered large metallized "COBRA" decals as an accessory (thought to be part number SSCB-19511-B in the 12-23-66 catalog). Some factory works race cars wore these large decals on their front instead of any metal emblem.
I could not find the picture again but I believe there is one more emblem, a water slide decal actually. I believe there is a picture in one of Mr. Fredman’s (spelling ?) books that shows a rectangular label on the exterior body of a works racer that says “COBRA”. It looks like the water slide decal some Shelby competition engines had on their valve covers.
So, tallying this up, there were at least six (6) different COBRA lettered parts used on exterior body work of Cobra and 427 Cobras by Shelby’s works 1962-1967.
It has taken me since 1971 to do it but I have made a collection of one each of these original parts except the water slide decal. I have an excellent copy of a water slide decal courtesy of the owner of an ex-works racer that went to the trouble to create some in the smallest detail for his old SAI team car decades ago. Original examples of normal production street Cobra part in all but the C3RA-A emblems are extremely rare not on a Cobra, in any condition now.
As you may have noticed, most of these parts have been ‘reproduced’, a terrible description for what is out there. None of these copies are very close to an original part if you have an original part to compare to. The best copies I have seen were made by a jeweler as commissioned by the owner of an early 260 powered Cobra after somebody stole one of his “Shelby-AC-Cobra” emblems at an event. I bought my first counterfeit circa 1971 from J.C. Whitney’s. This catalog outfit advertised ‘original’ Cobra emblems, so I ordered two for my Mustang. (Dummy me didn’t realize the C3RA-A parts could be purchased locally at the Ford dealer still.) What arrived was cheap junk, poorly cast, poorly plated, and poorly painted on an adhesive back. I didn’t discard them until 2000 when we boxed up and moved to our present home. A few of years later a group of parts dealers selling parts to the Mustang hobby (you do remember the Maier Racing article that kicked off the dress your Mustang in Shelby items rage don’t you) commissioned a “reproduction” of the C3RA-A part, a decade later a copy of the copy was reproduced. These days there are several companies that have used their own tooling to create their own versions of the C3RA-A part, some even have a Ford part number on their backs.
Dan